Gatorade to power MALGA forward

MALGA president Tunku Puteri Jawahir (centre left) with Hemalatha Ragavan of Permanis (centre right), flanked by MALGA committee members

Kuala Lumpur: Permanis Sdn Bhd, the brandowners of Gatorade in Malaysia, have reiterated their support for growth of golf in the country by coming onboard as the official isotonic sports drink of the Malaysian Ladies Golf Association (MALGA).

Under the sponsorship deal  inked recently between MALGA’s executive director Dato’ Rabe’ahtul Aloya Abbas and Permanis Sdn Bhd’s vice president of marketing, Hemalatha Ragavan, the beverage manufacturers will supply Gatorade isotonic drinks for MALGA’s national representatives as well all events organised by them.

“The support from Permanis to sponsor MALGA with their isotonic sports drink, Gatorade, certainly underlines that women’s sports like golf get equal support from the private sector to promote sports among women,” said Rabe’ahtul. “It is the support and encouragement given by sponsors like Permanis that helps us to grow into an effective organisation to cater for the interest of women’s golf in Malaysia.

Hemalatha shared that Gatorade was proud to be associated with women golfers who are fast making a name for themselves. “Under the leadership of Y.A.M. Tunku Puteri Tunku Puan Sri Dato’ Seri Jawahir Almarhum Tuanku Ja’afar, MALGA has grown in strength and with Gatorade’s support, it certainly underlines that we are an association to be reckoned with.

“It gives us great pleasure to sponsor MALGA who are working very hard to improve the standard of women golfing in Malaysia. We are happy that we have been given an opportunity to grow with them,” said Hemalatha.

The deal follow a similar agreement reached between Permanis and the Professional Golf of Malaysia (PGM) Tour last year.