Live telecast boon for Selangor Masters

Finn Joonas Granberg saw off Panuphol Pittayarat’s challenge to win last year © The ClubHouse

Shah Alam: Returning for the sixth consecutive year, the Worldwide Holdings Selangor Masters’ status will be further amplified after it was announced on Sunday that the full-field  Asian Tour event will be beamed live for the first time in the tournament’s history this September.

The Worldwide Holdings Selangor Masters has been a popular fixture since joining the Asian Tour schedule in 2008 and will enjoy a huge boost when the final two rounds are beamed live to a global audience on the Asian Tour’s expansive Asian Tour’s worldwide television platform.

The resplendent Kota Permai Golf and Country Club will host the event from the second year running with reigning champion Joonas Granberg of Finland headlining a strong regional field in the RM1.2 million event (approximately US$395,000) tournament from September 5-8.

Title sponsor Worldwide Holdings, a 100% subsidiary of the state-owned Selangor State Development Corporation (PKNS) has an impressive portfolio of businesses which include property development and investment, environmental management services as well as investment holding in the state and views its support of the Selangor Masters as part of its Corporate Social Responsibility (CSR) initiative.

“On behalf of Worldwide Holdings, we are delighted to announce the Worldwide Holdings Selangor Masters will be staged on a grander scale with live coverage over the final two rounds. We are pleased to reach this new milestone as it will further enhance our flagship tournament and promote the state of Selangor and Malaysia to a wider and global audience,” said Worldwide Holdings chairman, Datuk Mohd Arif Ab. Rahman.

“Golf has come a long way in Malaysia and it is our fervent hope that our event will help to further grow the game in the country and across the region. We have seen many worthy champions emerge from the Worldwide Holdings Selangor Masters and it is our hope that another local player will follow in the footsteps of Ben Leong, who won the event in 2008.”

Asian Tour’s executive chairman Kyi Hla Han said the live television coverage will benefit the tournament and sponsors tremendously. “The live television broadcast will give added value to all sponsors associated with the Worldwide Holdings Selangor Masters as the tournament will be showcased around the world on our vast TV platform,” said Han.

“We are proud to be associated with the Selangor Masters since 2008 and I would like to extend my gratitude to Worldwide Holdings and the Selangor government for their outstanding support in enhancing the sport in the region.”

The winners of the Worldwide Holdings Selangor Masters include Leong (2008), Rick Kulacz of Australia (2009), FilipinoAngelo Que of the Philippines (2010) and Granberg, who emerged as only the second Finnish golfer to win on the Asian Tour last year.