Subang Jaya [SELANGOR]: In what is a first of its kind in the region, Titleist have partnered with Malaysia’s leading golf retailer MST Golf to debut its brand store within MST’s flagship Subang Jaya SuperStore.
The refurbished 600 square feet retail space offers Titleist fans, MST’s ilovegolf members and avid golfers a one-stop venue for all their golf equipment needs with a comprehensive selection of the latest Titleist golf balls, Titleist golf clubs, Titleist golf gear as well as limited edition Titleist products, previously only available in the Korean markets.
“We are very proud and excited to have this opportunity to work with Acushnet to bring the very first Titleist concept shop into Malaysia at MST Golf flagship store. It is MST Golf’s continued effort to elevate the golf retail standards and to deliver the best MST Golf Experience to our members, customers and golfers at large,” MST Golf chief executive Ng Yap.
“For some time now we have been evaluating the need for an all-encompassing location to showcase and provide the very best experience for our many Titleist brand fans. As a leader in Golf retail in Malaysia, MST Golf is the ideal partner and we are therefore delighted at the opportunity to open this brand store with them, our first in SEA,” added Titleist South East Asia brand manager Rick Brown
The Titleist brand store has been redesigned with thoughtfully crafted layout that is fully equipped to address the needs and enhance the shopping experience of the most discerning golfers.
An island centerpiece showcases the full line of Titleist golf balls and custom golf ball collections. Golfers can approach the MST staff for advice on the Titleist approach to golf ball fitting and education as well as personalised and custom golf ball enquiries.
The brand store showcases the complete collection of Titleist 915 metalwoods, 816 hybrids and 716 AP, CB and MB irons; the newly introduced Vokey Design SM6 wedges brand wall includes information technological improvements as well as a wedge selection guide.
Scotty Cameron brand fans can look forward to a dedicated brand wall that showcases the latest and complete selection of Scotty Cameron putters, including limited editions pieces.
The store-within-a-store also carries a comprehensive line of Titleist Performance Golf Gear – golf bags, gloves, travel gear, accessories and customisable gear. It will be the first in the nation to feature the complete range of the exquisitely-designed Professional Travel Gear and the premium Jacquard Leather collection, a new and exclusive product line from Korea.
Avid golfers can look forward to collaborative activation of regular consumer engagement activities through Titleist Golf ball education sessions as well as Titleist Full Bag trial sessions at the MST in-store golf simulator and putting green area throughout the year at the brand store.
Titleist and MST Golf will also work together to engage consumers through activities at the brand store, including regular demos, golf ball education sessions, as well as conduct Titleist Wedge Experience and Scotty Cameron Experience for avid golfers.
The new Titleist brand Store is located in MST Golf Subang Jaya Superstore. Business hours are 10am to 7 pm (Mon-Fri) and 10am to 6pm (weekends & public holidays).